ALDI is making a massive change to a popular baby food range to better help parents understand their children’s needs.
The retailer is also making recipe changes for those who are health-conscious about some ingredients.
Aldi has said this month shoppers will start to see changes made to its Mamia baby food range as it slowly rolls out updated versions of the products.
The changes are intended to help parents understand which products are best for their child based on its age and needs.
The supermarket said: “The refresh includes new-look packaging with clearer age suitability advice and feeding guidance on pack.
“[This] gives parents simple, helpful information when choosing products for their little ones.
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“Recipes are also being updated across selected products, including changes to lower naturally occurring salt and sugar levels where appropriate, while keeping the range at the everyday low prices families expect from Aldi.”
Aldi will also be adding new flavours to the baby food range as Apple & Raspberry and Banana & Mango Corn Hearts finger food products are set to hit shelves following a successful trial.
The products are priced at 85p per 30g pack and are expected to roll out across the UK this month.
Chief Commercial Officer at Aldi UK, Julie Ashfield, said: “We know parents want clear, simple information when choosing food for their little ones, which is why we’re refreshing our Mamia baby food range.
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“This latest refresh includes clearer on-pack information, updated age suitability advice and feeding guidance, as well as recipe improvements across selected products.
“Mamia remains designed to support families in the early years, offering great quality, everyday value and helpful guidance when parents are choosing food for their little ones.”