THE holiday destinations without the crowds that want MORE tourism have been revealed.
Intrepid has released its annual ‘Not Hot’ List, partnering with Globetrenders to look at alternative destinations to visit instead of the popular, oversaturated places.
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Using both Intrepid’s local leaders and destination experts, along with trend forecasts, the study looks at three key elements – areas with few visitor numbers, their ability to welcome more tourists, and any new infrastructure for 2027 such as big events or transport systems.
When it comes to Europe, you might be surprised to realise there are still some Greek islands that don’t have the tourist crowds.
Intrepid named Alonnisos as a “not hot” destination which is a more sustainable holiday experience in the region.
They said: “Alonnisos is a slice of paradise that plays host to an array of aquatic and land-based delights, including the endlessly entertaining – and endangered – Mediterranean monk seals.”
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The island is actually home to the National Marine Park of Alonnisos and Northern Sporades (Europe’s largest marine protected area), as well as Greece’s only underwater museum, the Peristera shipwreck.
It remains off the radar for most tourists as you can’t fly to the island, with it only accessible by ferry or private yacht.
In 2024, it saw just 70,000 tourists – compared to its neighbour Skiathos’ 500,000 or Santorini’s 3.4million.
Intrepid’s eight-day Sail Greece excursion which includes a trip to Alonnisos starts from £2,102.
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Another European destination highlighted was Liepāja, a beach city in Latvia.
Nicknamed the Baltic Mediterranean, next year it will become Europe’s Capital of Culture, meaning hundreds of events, festivals and shows.
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Just under 120,000 tourists visited last year, meaning you’ll get the five-mile, white sand beach all to yourself.
To get there, Ryanair fly to Palanga from London Stansted for £25, which is around an hour from Liepāja
Sweden‘s Dalsland made the top 10 list as well, for being “unspoilt and unexplored”.
Around two hours from both Gothenburg and Oslo, it is known as Sweden‘s ‘Lake District’ for all of its outdoor activities from wild camping to kayaking and hiking.
Just 320,000 people visited last year, compared to the capital of Stockholm which saw 16million.
Other destinations on Intrepid’s list included Samburu National Reserve in Kenya, named for being the place for both “crowd-averse safari fans” and an “emerging astrotourism destination”.
Georgia is fast becoming a new holiday destination, after both British Airways and easyJet launched direct flights to the capital Tbilisi last year.
But Intrepid praised Mestia as an alternative, quieter place which, while popular with neighbouring tourism, is set to become bigger with international tourism due to new infrastructure plans.
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Otherwise it is popular as an outdoor adventure holiday destination, with both hiking and skiing experiences.
Also mentioned was the Northern Highlands in Jordan, a green “alternative to the country’s iconic landscapes” while “Arctic tourism” was highlighted for visiting Whitehorse in Canada.
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Timor-Leste, one of South East Asia’s least-visited destinations was also highlighted, with new flight routes to connect the capital of Dili to major hubs such as Kuala Lumpar.
Sri Lanka‘s first long-distance walking trail Pekoe Trail (with a new 10-day Intrepid trip launched) and Chile‘s ‘route 7’ Carretera Austral rounded out the list.
Intrepid’s ‘Not Hot’ List 2027
- Samburu National Reserve, Kenya
- Mestia, Georgia
- Northern Highlands, Jordan
- Whitehorse, Canada
- Alonnisos, Greece
- Dili, Timor-leste
- Pekoe Trail, Sri Lanka
- Liepaja, Latvia
- Carretera Austral, Chile
- Dalsland, Sweden