THE KARDASHIAN brand is totally indestructible – and the men in their life will always play second fiddle.
That’s the opinion of our showbiz experts as they examine how Kim Kardashian, Kylie and Kendall Jenner have managed to take their family from low rent to high brow.
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And their relationships with A-listers like Timothee Chalamet, Lewis Hamilton and Jacob Elordi bear little weight in that transformation.
The Sun’s Bizarre Editor Ellie Henman examined the rise of the famous family on this week’s Showbiz Fix: Uncut, sponsored by Sun Bingo.
Host Felicity Cross asked: “What I find really fascinating is how the whole business of the Kardashians has absolutely moved with the times. They went from like low rent reality telly and brand deals to Met Gala and high fashion. The sky‘s the limit.”
Ellie said: “There is no end to what the Kardashians can do. And I think you’re right saying they’re moving with the times because I think at the time they were flowing with culture, I think they’re now making cultural moments. They are the ones that are setting the agenda.
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“That’s what’s so fascinating about their rise over the years – and their falls – but the way they’ve dealt with it all.
“You know, look at Kim and her advocacy for rights for prisoners in the US. She is using her platform for such good that I think they are setting the agenda now.
“They don’t follow trends. They set the trends.”
It’s meant that whoever the women are dating, the brand has remained robust – even through contentious break-ups like Kim and Kanye West’s, and Khloe Kardashian and Tristan Thompson.
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Ellie said: “When I see people getting a bit judgemental about Kylie Jenner, I’m like – this is Kylie Jenner you’re talking about. Timothee Chalamet might be a good actor, but this is Kylie Jenner.
“She is the main boss of this relationship. Same with Kendall Jenner, one of the most successful models in the world. Lucky Jacob Elordi gets to date her – the shoe is not on the other foot.”
Ellie reckons part of the family’s success lies in their ability to brush off criticism and laugh at themselves.
She added: “When you’re one of the Kardashians or one of the Jenners, you are trolled so badly every single day.
“But they’re sitting in their multi-million pound Calabasas mansion. Their attitude is why do we care what someone’s writing on the internet?
“There’s so much humour in The Kardashians series. But they’re clever and use it to push their businesses.
“It’s almost like Kim taking you behind the scenes of Skims or Kylie taking you behind the scenes of her beauty line.
“They’re now showcasing their businesses. Yeah, there’s still family drama but it’s never going to be on the level it was before. We’re never going to see Kim and Khloe knocking ten shades of hell out of each other.
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“But the fans will still want to watch it. That show is not going anywhere. Elevated normalness for the win.”
You can watch the full episode on this week’s Showbiz Fix: Uncut on The Sun and on The Sun’s Showbiz YouTube.