BARBIE has gone budget as Mattel teams up with Aldi to launch the first ever supermarket doll.
Later this week the new Barbie Aldimania Dreamland Doll will land in stores.
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The iconic toy includes distinct Aldi touches, sporting a bright pink logo dress with matching sun visor, sunglasses and shoes.
Everyone’s fave fashion doll also has a shopping cart, tote bag and 18 accessories that include food, flowers and more.
Two sticker sheets let kids decorate the bag for a personal touch.
Priced at £12.99, she arrives in store on Sunday.
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And to celebrate the launch, the popular grocery chain has embraced the power of pink to give one of its stores a serious makeover.
Aldi’s iconic logo has been turned Barbie pink at its Barnet store in London.
The Specialbuys Barbie has been created as part of Aldi’s September Toy Event.
And that means, when they’re gone, they’re gone.
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Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “A new doll has entered the Dreamhouse!
“What better way to celebrate the launch of our very own Barbie Aldimania Dreamland Doll than with a Barbie pink takeover of our Barnet store in London.
“We’re excited to see the doll hit the shelves and bring a little extra joy to collectors, shoppers and Barbie fans across the country.”
Aldi shoppers are already going wild for the new team-up.
One said: “This is the most exciting thing I have ever seen.”
Another gushed: “Oh, love the pink sign Aldi it suits your style.”
And a third commented: “Oh my god it’s like it was made for me.”