PRIMARK has revealed it’s launching an online delivery service for the first time ever in the UK.
The budget clothes retailer said customers will be able to order items to their homes from its website.
Parent company Associated British Foods (ABF) said this morning it had bought a warehouse in Sheffield.
It revealed in its scheduled trading update that it would launch home delivery “in the future”.
It’s not yet clear when this could happen.
Up until now, Primark has resisted providing a full online service and said it would struggle to keep its prices low because of the costs of picking, packing and shipping orders.
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But it said today: “Primark’s digital maturity, including the success of click and collect, and online market developments, mean there is now the opportunity for profitable growth through the home delivery channel.”
The retailer first launched its website in 2022, allowing customers in some areas of the country to buy around 2,000 of its products through click and collect.
Click and collect was expanded to all Primark stores in 2024.
Earlier this year, Primark launched its mobile app which also lets shoppers browse items and choose to click and collect.
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Primark said today it expects its sales to have dipped by 2.6% over the past financial year.
The decline has been driven by weaker sales in continental Europe, although sales in the UK are estimated to have increased by 0.6%.
The company said its sales were impacted by the prolonged hot weather, which delayed customers buying autumn clothing.
ABF’s chief executive George Weston said: “Our priority focus areas, the UK and womenswear, continued to outperform our other markets and categories.
“Primark has made significant progress in building its digital capabilities and will continue this through both growing click & collect and by offering home delivery in Great Britain in the future.
“There is now an opportunity for incremental and profitable growth through this channel.”