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QUEBEC CITY — For the past 10 years, iA Financial Group’s Philanthropic Contest has provided a unique window into the issues affecting communities across Canada. Through thousands of applications from charitable organizations working on the front lines, iA Financial Group has had the opportunity to listen, learn and better understand the evolving needs of Canadians.
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Since 2017, Philanthropic Contest applications have consistently highlighted that the wellbeing of future generations is closely tied to the strength of the communities around them. Through initiatives addressing issues such as mental health, academic success, social inclusion, food insecurity, homelessness and environmental impact, the contest has helped support healthier, more secure and more prosperous futures for young Canadians.
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“Over the past decade, the Philanthropic Contest has given us a unique window into the realities facing communities across Canada,” said Denis Ricard, President and CEO of iA Financial Group. “While the issues have evolved, a common thread has emerged: supporting young people is one of the most powerful ways to create a lasting impact. As we celebrate the contest’s 10th anniversary, we’re bringing these community learnings together under a shared focus, investing in the next generation and helping build stronger communities for years to come.”
Article contentArticle contentA decade of listening, learning and actionArticle content
Launched in 2017 to mark iA Financial Group’s 125th anniversary, the Philanthropic Contest has responded to changing community needs year over year across Canada. Detailed in iA Financial Group’s 10 Years of Action report, over the past decade, the contest has received 1,843 project submissions, generated more than 11,000 votes from the public and employees and invested $5.1 million in charitable initiatives across the country.
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The contest is just one part of a broader and long-standing approach to philanthropy: each year, iA Financial Group aims to contribute 1% of pre-tax profits to more than 600 organizations across Canada. In 2025, that commitment translated into $11.4 million invested in initiatives that strengthen communities and support those making a difference every day.
Article contentThe Largest Funding Commitment in the History of the Philanthropic ContestArticle content
To mark its 10th anniversary, iA Financial Group is making its largest investment through the Philanthropic Contest to date, with $1 million to be granted to charities helping Canada’s next generation get ahead. Four grand prize winners will each receive a $200,000 grant, with the remaining funds distributed among the other finalists.
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Whether its mission is directly focused on the challenges faced by young people or whether it proposes an initiative that offers solutions, the organization must make a concrete contribution to addressing issues affecting young people, particularly in the areas of education, health, social services and community or the environment.
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Contest details and a full list of eligibility criteria are available at https://ia.ca/donations-contest.
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- September 9 to October 13: Charities register and submit proposals
- October 14 to November 2: A committee selects twelve projects for public vote
- November 3 to 25: Twelve finalists announced and public voting period
- Week of December 7: Winners announced
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Article contentOur sustainability ambitionArticle content
To be a company that contributes to sustainable growth and the wellbeing of its clients, employees, partners, investors and communities, iA Financial Group makes sustainability a priority. We integrate environmental, social and governance factors to drive our day-to-day achievements.
Article contentAbout iA Financial GroupArticle content
iA Financial Group is one of the largest insurance and wealth management groups in Canada, with operations in the United States. Founded in 1892, it is an important Canadian public company and is listed on the Toronto Stock Exchange under the ticker symbol IAG (common shares).
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To learn more about iA Financial Group, you can sign up for our newsletter on our website at ia.ca.
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iA Financial Group is a business name and trademark of iA Financial Corporation Inc. and Industrial Alliance Insurance and Financial Services Inc.
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