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- Board initiates search for new Chief Executive Officer
- Tyler Ricks appointed Executive Chair during the transition
- Carl Goyette remains as director and shareholder
- Patrick Charbonneau promoted to Chief Revenue Officer
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MONTRÉAL, Sept. 09, 2026 (GLOBE NEWSWIRE) — GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand1, today announced a leadership transition in support of the Company’s next chapter of growth.
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Carl Goyette is concluding his tenure as President and Chief Executive Officer (CEO). He continues to serve on GURU’s Board of Directors, remains a shareholder and will support an orderly leadership transition. The Board has initiated a search for a new CEO with proven experience scaling culturally relevant consumer brands across multiple markets. Tyler Ricks, Chairman of the Board, will serve as Executive Chair during the transition period.
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Mr. Goyette has been with GURU for 12 years and has served as President and CEO since 2020. He led GURU through a period of growth and its successful public listing. His work solidified GURU’s foundation in Québec, enhanced retail execution in Canada and the U.S., and returned GURU to positive trailing-twelve-month Adjusted EBITDA.
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“We are all very grateful for Carl’s leadership and contributions over the last 12 years, which enabled the early growth that led to GURU’s successful public listing and the record results announced today,” said Mr. Ricks. “Québec is the birthplace and headquarters of GURU and Canada remains the foundation of our business. With that foundation strengthened and significant potential ahead in the vast North American market and international opportunities, this is the right time for a leadership transition as the Company enters its next phase of growth. We are pleased that Carl remains closely connected to GURU as a director, shareholder and one of our brand’s great champions.”
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“I am immensely proud of what this team has accomplished,” said Mr. Goyette. “We rebuilt our business on our own terms, and I hand over the leadership of a company with record momentum, a strong balance sheet and a brand with deep roots in Québec that Canadians have made part of their lives and which has made inroads in select U.S. markets. As a director and shareholder, I will continue to support the team as it builds on our strength and realizes GURU’s significant potential.”
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The Company also announced the promotion of Patrick Charbonneau to Chief Revenue Officer, with responsibility for all sales activities across the Company. Mr. Charbonneau led the successful transition back to the Company’s own distribution network in Canada, a significant undertaking shortly after joining GURU, and has also been instrumental in accelerating its category leadership in the U.S. natural channel. “Patrick was thrown into the fire with the distribution change. He not only rose to the challenge, but in the process, he demonstrated he is an outstanding culture carrier for GURU,” said Mr. Ricks. Mr. Charbonneau and Ingy Sarraf, GURU’s Chief Operating Officer (COO) and Chief Financial Officer (CFO), will co-lead GURU’s operations, reporting directly to the Executive Chair, until the appointment of a new CEO.
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Biographical Notes
Tyler Ricks brings more than 30 years of experience leading and scaling consumer packaged goods and beverage businesses. A GURU director since 2024 and Chairman of the Board since December 2025, he has held senior executive roles at Peet’s Coffee and PepsiCo, where he led the Mountain Dew brand through a critical growth phase, including the launch of their first energy drink in 2001. He met GURU founder, Joe Zakher in 2007 at EXPO West. He has also held CEO roles for Einstein Bros Bagels, Super Coffee and CAULIPOWER. Mr. Ricks currently serves as Chairman of the Board of Decamarx and as a director and Chair of the Compensation Committee of Luke’s Lobster. He also leads Ricks Family Ventures LLC, an investor in emerging food and beverage companies.