This section is The content in this section is supplied by GlobeNewswire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by GlobeNewswire Article content
BERLIN, Sept. 09, 2026 (GLOBE NEWSWIRE) — PetSuper, a smart pet technology brand focused on developing intelligent products that enhance everyday pet care, made its debut at IFA 2026. Showcasing its connected smart pet portfolio and its evolving vision for an AI-powered smart pet ecosystem, the brand demonstrated how smart hardware, IoT connectivity, everyday care data and PetSuperAi can work together to support more connected and informed pet care.
Sign In or Create an Account
or View more offersArticle content
Story continues below
This advertisement has not loaded yet, but your article continues below.
Article content
Across the five-day exhibition, PetSuper engaged with retailers, distributors, and technology professionals from Europe markets. Demonstrations of PetSuper Ai, LitterGo, ViGo, DryGo, FeedView and HydriGo drew interest, prompting discussions around market development, business opportunities, industry insights, product innovation, and brand positioning.
Article contentWe apologize, but this video has failed to load.Try refreshing your browser, or
tap here to see other videos from our team.Article contentArticle contentArticle contentArticle contentArticle content
As modern pet owners balance busy lifestyles with dedicated care, managing daily routines — from feeding and hydration to grooming and waste maintenance—presents ongoing challenges. PetSuper addresses these needs not through isolated gadgets, but through an integrated technology ecosystem. By uniting smart hardware, connected experiences, and the PetSuperAi platform, the brand weaves routine care into a cohesive digital framework.
Article contentArticle contentArticle contentArticle content
“IFA 2026 provided an extraordinary stage to share our vision with the world,” said Brian Hu, CEO and Co-founder of PetSuper. “PetSuper is moving beyond standalone devices toward a more connected approach to everyday pet care. By bringing together information from feeding, hydration, litter care, grooming and behavior, we aim to help owners better understand their pets’ routines and make daily care more informed and attentive.”
Article content
Story continues below
This advertisement has not loaded yet, but your article continues below.
Article content
At the booth, visitors experienced how LitterGo, DryGo, FeedView, HydriGo and ViGo support litter maintenance, grooming, feeding, hydration and behavioral observation. PetSuperAi reflected the brand’s longer-term direction of connecting information from different care scenarios to help owners better understand everyday routines and make pet care more informed.
Article contentArticle contentArticle contentArticle content
Feedback gathered around automated litter care, consistent feeding, flexible hydration and AI-supported routine observation will inform PetSuper’s continued product development and international expansion. Following IFA, the brand plans to continue discussions with potential retail, distribution and channel partners across Europe and other priority markets.
Article content
About PetSuper
Article content
PetSuper is a smart pet technology brand focused on developing intelligent products that enhance pet care. Through connected devices and PetSuperAi, the brand is exploring how everyday data and AI-powered insights can help owners understand routines, monitor patterns and identify changes in pet wellbeing.
Article content
Media Contact
Article content
Jay Qong, Global Business Development Manager
Article content
Article content
Photos accompanying this announcement are available at
Article content
https://www.globenewswire.com/NewsRoom/AttachmentNg/89eb6ebe-c495-4fdc-84f8-b14224e632c6
Article content
https://www.globenewswire.com/NewsRoom/AttachmentNg/0018229f-3a86-4f2f-802f-a75cb5317c40
Article content
https://www.globenewswire.com/NewsRoom/AttachmentNg/008f1b86-afb2-451e-a15a-dec6a98466a4
Article contentArticle content
Article contentArticle contentArticle contentArticle content