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AI Sales Coach joins conversational AI lead response and AI-powered lead scoring on the Solera AI Engine, turning one connected customer record into continuously improving intelligence for dealerships
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WESTLAKE, Texas, Sept. 08, 2026 (GLOBE NEWSWIRE) — Solera, a global leader in vehicle lifecycle management, today announced growing adoption of AI Sales Coach, an AI-powered DealerSocket CRM capability transforming how dealerships coach and develop sales teams. AI Sales Coach continuously analyzes sales performance across teams and rooftops, assigns every rep a clear performance tier, and generates targeted, individualized coaching notes that managers can act on straight from the dashboard. It brings structured, data-backed coaching, once reserved for the best-run stores on their best weeks, to every dealership, every single day.
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Turning Performance Data into Better Sales Performance
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Dealerships have the data to identify performance gaps, but managers often lack the time and tools to act on it. Insights remain fragmented across reports, making coaching reactive rather than targeted. By the time patterns emerge, valuable opportunities to improve performance may already be lost. AI Sales Coach changes that by continuously analyzing performance data, identifying where coaching is needed most, and giving managers individualized, actionable guidance directly within the CRM. The result is a more proactive, consistent approach to coaching that turns dealership data into better sales performance.
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What AI Sales Coach Does for Your Dealership
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- Better visibility into team performance
- Faster identification of coaching opportunities
- More consistent manager follow-up
- Stronger rep development
- Improved lead handling and conversion discipline
- More confident daily decision-making
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“Great sales managers have always known, in their gut, who needs coaching,” said Victoria Repice, Senior Vice President of Product Management at Solera. “What they have never had is the time to prove it, personalize it, and deliver it every single day. AI Sales Coach reads the performance story hidden in the CRM, points the manager to the rep who needs them most, and suggests exactly where to start. We built the technology to deliver the intelligence so managers can focus on what they do best: leading their teams. That is how AI should show up in a dealership making people better and extending the impact of great leadership.”
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Why Coaching Is the Multiplier
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Speed and prioritization win the lead. Coaching wins the month. AI Sales Coach turns coaching from an occasional intervention into a daily performance discipline, embedded directly into the CRM managers and their teams already use.
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Reps receive targeted, data-backed guidance. Managers focus their time where it can have the greatest impact. And customers benefit from faster follow-up, stronger handoffs, and a consistently higher-performing sales experience.
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Built on the Solera AI Engine, Delivered at Platform Speed
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AI Sales Coach is the third major AI capability Solera has shipped inside CRM in 2026, following conversational AI lead response and AI-powered lead scoring earlier this year. Together, these innovations reflect the speed and scale of Solera’s AI strategy. Each is powered by the Solera AI Engine, a cloud-native intelligence layer that connects dealership data, orchestrates cross-product workflows, and accelerates innovation across the portfolio. Built on the same connected data foundation, every new capability and signal strengthens the intelligence behind what Solera delivers next.