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A BUDGET UK furniture brand has plunged into administration after 26 years in business.

The company’s range of products is stocked across major retailers such as Argos and B&Q.

Jadebay Limited, trading under the name Nöa & Nani, has collapsed into administration.

Chris Skey and Kerry Bailey of BDO LLP were appointed as joint administrators for Jadebay Limited on September 3, according to The Gazette.

Nöa & Nani is known for its affordable children’s furniture, specialising in bunk beds, cabin beds and bedroom accessories.

According to its website, the company says: “We’ve found the perfect balance between the needs of parents, who want a safe and secure environment for their children, and the desires of children to have the best, most exciting bedrooms in the whole wide world.”

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Founded in 2000, Jadebay Limited began trading as Nöa & Nani in 2013, with its name inspired by its founders’ childhood nicknames.

The company only operates as an online direct-to-consumer retailer from its Kent headquarters, with no physical store locations.

Nöa & Nani is also sold online across a number of renowned British retailers, including Argos, B&Q and Debenhams.

The furniture brand is currently running a summer clearance sale, with discounts of up to 80 per cent, including over £100 on select beds.

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As of today, both Jadebay Limited and Nöa & Nani are listed as “active” businesses on Companies House and have yet to publicly comment on the administration.

Nöa & Nani has been approached for comment.


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