SUPERNANNY star Jo Frost has launched a furious rant at “performative celebrities” for “pimping out their kids” to make cash on social media.
The parenting guru, who found fame through Channel 4 show in 2004, took aim at parents who plaster their children all over the internet for “brand deals”.
4
4
Jo issued a warning to those celebrities who overshare and use their kids for content – as she branded it irresponsible parenting.
In a social media post, Jo wrote: “I can’t bear opening social media and watching children being pimped out of their own parents for money.
“I can’t bear watching children being made to perform like puppets.
“Instead of having private moments with their families, we’ve got ‘performative parenting’ with every private moment exposed, their toileting, their medical conditions, their fears, their bodies.
4
4
“Their most vulnerable moments packaged as content so their parents can make money, over and over again, every single day.”
Jo told parents to be aware of the dangers on the internet while sharing details of their kids lives
“And let’s stop pretending these parents don’t know who is watching and paying for this content,” she continued.
She added that kids should be used to pay the bills, saying: “Children are being made responsible for adult responsibilities, mortgages, holidays, lifestyles and brand deals.
Most read in Showbiz
‘devastating time’
Russell Howard reveals baby boy died soon after birth in emotional post
HONEYMOON PHASE
Olivia Attwood makes VERY rude sex confession about holiday with Pete Wicks
BARE BRAD
Countryfile’s Julia Bradbury filmed naked in the shower by teen daughter
BLAST FROM THE PAST
Noughties star of iconic music video is unrecognisable in new snaps
“Parents are supposed to protect children.
“What happened? Jo.”
In July, Jo opened up on a “life threatening” medical condition that has previously left her “hospitalised”.
In an emotional video, the TV personality revealed she has anaphylaxis, as she urged others to be more compassionate toward those battling the condition.
“I’ve survived more anaphylactic shocks than I’m prepared to go into detail about right now,” she shared.
“I have anaphylaxis, a life-threatening medical condition to certain foods that will compromise my body so horrifically to the point of hospitalisation,” she added.
Anaphylaxis is a life-threatening allergic reaction that happens very quickly in response to food, medicine or insect stings.
Most people associate it with a swollen throat, difficulty breathing, an itchy rash and even fainting.
Jo spoke about her own experience with the condition in a bid to raise awareness for others and to stress the seriousness of it.
“Absolute millions of my community around the world, children and adults, live cautiously and anxiously navigating this journey with not nearly enough compassion, education and empathy from those who do not,” she continued.
“Today, everyone will know someone or someone who knows of one with anaphylaxis.
“If you ignore the severity of this medical condition, it’s as bad as shoving a loaded gun in my face.”
RECOMMENDED STORIES
Jo has helped hundreds of parents over the years.
And despite her iconic show ending in 2008, she has remained an authority on parenting ever since – and often shares tips, tricks and advice on her Instagram page where she boasts more than 600,000 followers.