RONNIE O’SULLIVAN has landed himself a new role away from the baize.
The Rocket, 50, is one of the most decorated snooker players of all time, and has built himself a fair fortune over the years.
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But he is set for another boost as he takes up an ambassadorial role with online casino 100Cuci.
The iconic potter has signed as an ambassador for the brand in Asia, a growing market in snooker.
He revealed the new partnership with a promotional video uploaded to his 1.2million Instagram followers.
In the video, a suave O’Sullivan dons a custom 100Cuci vest to give a snooker masterclass on a private jet.
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The seven-time world champion even gives his own voiceover, where he speaks about trusting his shot and being ‘all in’ on the game.
He captioned the post: “Ready for what’s next?
“I’m pleased to officially announce that I’ve joined 100Cuci as their Brand Ambassador in Asia.
“Looking forward to this new partnership, connecting with fans across Asia and sharing some exciting moments together along the way.”
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The new partnership has arrived amid speculation about O’Sullivan’s future in the sport.
He most recently tumbled out of the Wuhan Open in a 6-3 loss to Chang Binyu.
He labelled the performance “embarrassing” and admitted that he is not sure about his long-term prospects in snooker.
He said: “I just feel like I played terrible. Just another really, really, really, really, really poor performance.
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List of all-time Snooker World Champions
BELOW is a list of snooker World Champions by year.
The record is for the modern era, widely considered as dating from the 1968-69 season, when the World Professional Billiards and Snooker Association (WPBSA) took control of the sport.
The first World Championships ran from 1927 – with a break from 1941-45 because of World War II and 1958-63 because of a dispute in the sport.
Joe Davis (15), Fred Davis and John Pulman (both 8) were the most successful players during that period.
Stephen Hendry and Ronnie O’Sullivan share the record for the most titles in the modern era, with seven each.
- 1969 – John Spencer
- 1970 – Ray Reardon
- 1971 – John Spencer
- 1972 – Alex Higgins
- 1973 – Ray Reardon (2)
- 1974 – Ray Reardon (3)
- 1975 – Ray Reardon (4)
- 1976 – Ray Reardon (5)
- 1977 – John Spencer (2)
- 1978 – Ray Reardon (6)
- 1979 – Terry Griffiths
- 1980 – Cliff Thorburn
- 1981 – Steve Davis
- 1982 – Alex Higgins (2)
- 1983 – Steve Davis (2)
- 1984 – Steve Davis (3)
- 1985 – Dennis Taylor
- 1986 – Joe Johnson
- 1987 – Steve Davis (4)
- 1988 – Steve Davis (5)
- 1989 – Steve Davis (6)
- 1990 – Stephen Hendry
- 1991 – John Parrott
- 1992 – Stephen Hendry (2)
- 1993 – Stephen Hendry (3)
- 1994 – Stephen Hendry (4)
- 1995 – Stephen Hendry (5)
- 1996 – Stephen Hendry (6)
- 1997 – Ken Doherty
- 1998 – John Higgins
- 1999 – Stephen Hendry (7)
- 2000 – Mark Williams
- 2001 – Ronnie O’Sullivan
- 2002 – Peter Ebdon
- 2003 – Mark Williams (2)
- 2004 – Ronnie O’Sullivan (2)
- 2005 – Shaun Murphy
- 2006 – Graeme Dott
- 2007 – John Higgins (2)
- 2008 – Ronnie O’Sullivan (3)
- 2009 – John Higgins (3)
- 2010 – Neil Robertson
- 2011 – John Higgins (4)
- 2012 – Ronnie O’Sullivan (4)
- 2013 – Ronnie O’Sullivan (5)
- 2014 – Mark Selby
- 2015 – Stuart Bingham
- 2016 – Mark Selby (2)
- 2017 – Mark Selby (3)
- 2018 – Mark Williams (3)
- 2019 – Judd Trump
- 2020 – Ronnie O’Sullivan (6)
- 2021 – Mark Selby (4)
- 2022 – Ronnie O’Sullivan (7)
- 2023 – Luca Brecel
- 2024 – Kyren Wilson
- 2025 – Zhao Xintong
- 2026 – Wu Yize
Most World Titles (modern era)
- 7 – Stephen Hendry, Ronnie O’Sullivan
- 6 – Ray Reardon, Steve Davis
- 4 – John Higgins, Mark Selby
- 3 – John Spencer, Mark Williams
- 2 – Alex Higgins
“My own performance was just embarrassing really. It just gets worse.”
He specifically honed in on a technical issue that has crept into his game, which he labelled a “disease.”
He added: “The disease came back big time today. Have I found a cure? Not really. I don’t think so.
“To be honest with you, I don’t think I’ll ever get over it. I will see out the next 18 months, see how I go.”
O’Sullivan added that he “won’t throw in the towel just yet,” but fans are concerned how much he has left in the tank, especially after he pulled out of the British Open on medical grounds.