CLASSIC British brewery Timothy Taylor has enraged drinkers by giving its logo a Gen Z rebrand.
The iconic picture on its hugely popular ale Landlord has been replaced with a modern image of a bearded hipster pulling a pint.
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The 168-year old Yorkshire brewers insisted it had not changed the flavour of the four-time British champion beer.
But critics have reacted with dismay at the switch from the previous 1920s communist worker inspired logo.
One branded it “woke” adding it had replaced “a salt of the earth northerner with a fella that looks like he belongs on a barber shop sign”.
A second said the character looked like a dead ringer for stand-up comic Fin Taylor.
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Another said: “Is nothing sacred to these ghouls?”
And Jack Donald posting on X: “They’ll claim it’s to make youths want to drink it when all it does is p*** off people that actually do drink it.”
One user joked: “People born after 1990 should not be allowed to make a decision, like any decision at all.”
The brewery, established in Keighley in 1858, has also altered the logo for its other beers including Golden Best and Boltmaker.
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It is the first rebrand in over a decade and includes a change to its pump clips, glasses and bottles, with a British Racing Green colour palette and a description of the beer.
Chief exec Andrew Carter said: “It’s about making sure the quality and care that go into every pint are reflected in how Timothy Taylor’s is presented today, so we’re just as relevant to the next generation of drinkers as we’ve been to the last.”
The firm said the same ingredients are used including the water drawn from the spring under the brewery.