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Brown has been quietly creeping its way into our wardrobes for a while now, but this autumn, it’s ready to take centre stage.

One of 2026’s biggest colour trends shows no signs of slowing down, and whilst it’s having a major moment in womenswear, menswear is about to get a serious dose of chocolate.

Think of brown as the black’s slightly more relaxed, fashion-forward cousin. It still has that polished, put-together feel we love about darker shades, but with a softer and more modern edge. Better still, it’s surprisingly easy to wear, making it the perfect place to start if you’re looking to inject a little more colour into your wardrobe without going completely rogue.

For autumn, we’re talking deep tones, warm chestnuts and rich espresso shades that are taking over everything from tailored jackets and sharp suits to denim, laid-back shirts and cosy knitwear. And the best bit? Brown is one of those wonderfully forgiving colours that pairs nicely with plenty of others.

Whether you’re ready to embrace the full monochromatic look or simply fancy swapping your trusty black trousers for something a little warmer, there are plenty of ways to make brown work for you this season. Here’s how to wear the colour set to dominate menswear this autumn.

Shop the best men’s brown fashion items:

H&M Relaxed Fit Double-Breasted Jacket

Consider this your sign to give black tailoring a break.

This double-breasted brings a softer take on traditional suiting, with its brown hue making it feel instantly more modern.

Wear it with matching trousers for a head-to-toe look, or throw it over jeans to make it feel even more relaxed.

Buy Now for £84.99

Next Brown Regular Tapered Fit N. Premium Denim Jeans

Who said denim had to always be blue?

These brown jeans from Next are an easy way to embrace the colour without straying too far from your usual wardrobe staples.

The tapered fit keeps it clean and classic, while the rich shade pairs perfectly with light beiges and fresh cream colours. 

Buy Now for £35

adidas SAMBA ADV Shoes

The Samba is already an iconic piece of footwear, so it’s only right it’s been given a dark overhaul for autumn.

The deep colour is surprisingly versatile, working with everything from denim to tailoring.

Buy Now for £90

Charles Tyrwhitt Non-Iron Stretch Poplin Shirt

Chocolate brown is giving the humble shirt a serious style upgrade.

This Charles Tyrwhitt number combines a polished poplin finish with a touch of stretch, while the non-iron fabric is a particularly welcome bonus.

Wear it tucked into tailored trousers for dinner, or leave it loose over a simple tee for a more relaxed feel.

Buy Now for £69.95

Reiss Wool Square-Textured Open-Collar Polo Jumper

For a more luxurious take on the trend, look no further than this Reiss polo jumper.

Made from wool, it’s the sort of piece that makes even the simplest outfit look considered.

Dress it up with chinos, or dress it down with your favourite blue denim.

Buy Now for £128

Threadbare Cotton Rich Quarter Zip Polo Sweatshirt in Chocolate Brown

If you prefer your trends on the more casual side, this chocolate brown quarter-zip is an easy win.

The cotton-rich fabric makes it ideal for everyday layering, whilst the colour subtly does all of the work.

Buy Now for £24

M&S Leather Chunky Sole Loafers

Brown footwear is one of the easiest ways to dip a toe into the trend – quite literally.

These chunky leather loafers from M&S bring a polished finish to your wardrobe, while the chunky sole gives them a more contemporary feel. 

Buy Now

Uniqlo Single Collar Short Blouson Jacket

The humble jacket gets a stylish autumn upgrade in a luxe brown shade with this blouson design.

Its short, streamlined shape makes it an easy everyday layer, while the single collar keeps things looking smart and sleek. 

Buy Now for £69.90

Next Brown Chocolate Slim Fit Motionflex Soft Heavyweight T-Shirt

Never underestimate the power of a good T-shirt.

This heavyweight option from Next is an easy starting point for anyone not quite ready to go all-in on the trend.

Its chocolate hue works excellently on its own or with other neutrals as a base layer under jackets, blazers and knitwear. 

Buy Now for £16

boohooMan Relaxed Boxy Rib Raglan Knitted Cardigan

Brown knitwear for autumn?

Groundbreaking.

This relaxed design gives the traditional style a contemporary feel, while the ribbed texture adds extra interest and elevates the overall appearance to look more than its price tag suggests. 

Buy Now for £24 (was £30)

River Island Brown Faux Suede Western Style Jacket

If you’re looking for one piece to really get behind the brown trend, make it this.

River Island’s faux-suede Western jacket combines the season’s favourite colour with plenty of personality.

Wear it with simple basics to let the jacket do the talking, or pair it with brown trousers for a seriously stylish tonal look.

Buy Now for £69

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