This section is The content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire Article contentA new partnership at the intersection of performance, design and modern exploration.

Sign In or Create an Account

or View more offersArticle content

TORONTO & LOS ANGELES — Canada Goose today announced its first venture into motorsport through a partnership with ARCH Motorcycle Racing, the racing division of the bespoke American motorcycle company co-founded by Keanu Reeves and Gard Hollinger.

Article contentWe apologize, but this video has failed to load.Try refreshing your browser, or
tap here to see other videos from our team.Article content

The partnership debuted during the 2026 MotoAmerica Super Hooligan National Championship, where riders and crew wore a custom Snow Goose by Canada Goose capsule designed by Creative Director Haider Ackermann. Created for the off-track lives of the team, the capsule reflects the function, personalities and visual identity of ARCH Racing through Ackermann’s distinctive use of colour and silhouette.

Article content

Story continues below

This advertisement has not loaded yet, but your article continues below.

Article content

At the heart of the partnership is a shared belief that exceptional products are shaped by the people who use them. Whether engineering bespoke motorcycles or designing performance apparel, both brands are driven by craftsmanship, refinement and a relentless attention to detail. Built through real-world experience and tested by the people who depend on them, their products reflect an uncompromising approach to performance and design.

Article contentArticle content“Racing exposes what works and what does not. Canada Goose and Haider approached our team the same way we approach a motorcycle: by understanding the people using it, refining every detail and refusing to separate performance from design. That made the collaboration feel natural from the beginning,” Article content

said Gard Hollinger, Co-Founder, ARCH Motorcycle.

Article content“We’ve always been drawn to people who push themselves and their craft further. That’s what we saw in ARCH,” Article content

said Dani Reiss, Chairman & CEO, Canada Goose.

Article content “As motorsport continues to influence culture in new ways, this partnership gives us an authentic way to enter that world alongside a team that shares our values and belief that great products are earned through experience.”Article content

The partnership marks the beginning of a broader relationship between Canada Goose and ARCH. Building on a shared pursuit of performance, craftsmanship and exploration, the next chapter will expand beyond the paddock into product and exploration, with additional details to be revealed in October 2026.

Article content

To discover more about the Canada Goose x ARCH Motorcycle Racing partnership, visit canada-goose-arch-racing.html.

Article contentAbout Canada GooseArticle content

Canada Goose is dedicated to empowering discovery and pushing boundaries in design, functionality, and style. Inspired by our Canadian heritage, we craft high-performance outerwear, apparel, footwear, and accessories that elevate craftsmanship and embrace individuality. Rooted in resilience and driven by a pioneering spirit, we embolden explorers to thrive in all environments while preserving the planet they roam. For more information, visit canadagoose.com.

Article contentAbout ARCH MotorcycleArticle content

Founded in Los Angeles by Gard Hollinger and Keanu Reeves, ARCH Motorcycle designs and manufactures bespoke American performance cruiser motorcycles. Each motorcycle is built with an uncompromising focus on craftsmanship, innovation, and rider connection. Models including the KRGT-1, 1s, upcoming Method 143, and 2S-R reflect ARCH’s dedication to engineering precision and individualized design. Through both production motorcycles and competition, ARCH continues to redefine the modern American performance motorcycle.

Article contentArticle contentArticle contentArticle contentView source version on businesswire.com: Article content

https://www.businesswire.com/news/home/20260910085428/en/

Article contentArticle content

Contacts

Article contentMedia Contact Article content
Article content[email protected] Article content
Article content[email protected]Article contentThis advertisement has not loaded yet.Trending


  1. Trump is angry about the loonie ‘imbalance’: But what does he mean and what can he do about it?

    News


  2. CRA denies tax credit to B.C. divorced dad paying child and spousal support

    Personal Finance

  3. Story continues belowThis advertisement has not loaded yet, but your article continues below.

  4. Canada can afford to wait out Trump’s trade war, say two prominent policy vets

    Economy


  5. Trump’s targeted Canada tariffs offer scope and time for a deal

    Economy


  6. Canada Investment Summit pitchbook features 167 projects spanning from data centres to mines to LNG deals

    Economy