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New model brings luxury real estate expertise in partnership with Unison Jane Hoffman Realty
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VERNON, British Columbia, Sept. 08, 2026 (GLOBE NEWSWIRE) — Predator Ridge is taking the next step in the evolution of its real estate business with the launch of a new dedicated sales platform in partnership with Unison Jane Hoffman Realty, bringing together new home sales, resale expertise and luxury market connectivity at one of Canada’s leading four season resort communities.
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Unison Jane Hoffman Realty, the Okanagan’s leading luxury real estate brokerage, is now the dedicated real estate sales team at Predator Ridge. The partnership marks the first time Predator Ridge has welcomed a real estate brokerage to establish an office on-site.
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For Predator Ridge, the move represents an evolution in how real estate is sold at the community. Historically, buyers have worked with a mix of on-site and outside real estate representatives. The new platform creates a dedicated, on-site team with expertise in both Predator Ridge’s new development opportunities and its resale market. With resales valued at $31M+ per year, that local expertise is increasingly important as the community matures and the resale market becomes a significant part of the overall real estate ecosystem.
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“Buying a home at Predator Ridge is different from buying a home in a conventional neighbourhood,” said Jonathan Reid, Senior Vice-President, Wesbild Okanagan. “There is a level of knowledge required to properly understand the community, the different ownership models and what it means to live here. This partnership gives our buyers and sellers access to experienced real estate professionals who can create a more seamless, informed and ultimately better ownership experience.”
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The new model is designed to give buyers and sellers of both new and existing homes access to experienced luxury real estate professionals with specialized knowledge of Predator Ridge, including its unique combination of fee-simple and strata neighbourhoods, community ownership structure, rental considerations and the amenities and services that come with living at the resort.
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“Predator Ridge is a growing community with a dynamic resale market and a growing range of ownership opportunities,” said Angela Coupal, Managing Partner, Unison Real Estate Brokerages. “Our role is to bring the level of expertise and service you would expect from a leading luxury brokerage, while combining that with an understanding of Predator Ridge that you simply cannot get from outside the community.”
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“The real estate industry is changing, and in a more challenging market, we need to think differently about how we reach buyers and build confidence,” said Jane Hoffman, Founder, Unison Jane Hoffman Realty. “What makes this partnership particularly exciting is that it brings together expertise from adjacent parts of the real estate industry in a way we don’t often see. It is innovation through collaboration. We bring more than three decades of Okanagan real estate experience, while Predator Ridge brings decades of experience creating and caring for a master-planned community. Together, we can offer buyers and homeowners a deeper understanding of not just the home, but the value of the community around it.”