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Contentstack shows global brands how to build for both as agentic AI reshapes digital experiences at ContentCon 2026
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- Defining the Dual-Audience Era: Contentstack is launching a new playbook at ContentCon 2026 to help brands design digital experiences for both human users and AI agents simultaneously.
- Hands-On Agentic AI Accreditation: Attendees will gain immediate access to training and official certification on the Contentstack Agentic Experience Platform (AXP) and Agent OS during dedicated workshops.
- Enterprise AI in Action: Leaders from brands like Verizon, TIME, Land O’Lakes, MassMutual, Volvo, ASICS and Walmart Marketplace will share how they are changing internal workflows, governance, and personalization to run adaptive, AI-ready organizations.
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AUSTIN, Texas, Sept. 08, 2026 (GLOBE NEWSWIRE) — Contentstack, the independent CMS pioneer redefining agentic digital experiences, today announced the keynote lineup and core theme for ContentCon 2026, focusing on how global brands must build for both human and AI audiences simultaneously. The annual conference will take place in Amsterdam in September and Chicago in October.
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How to Build Digital Experiences for People and AI: Inspiring Humans, Informing Agents
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Our opening keynote at ContentCon, “Inspiring Humans, Informing Agents,” will explore how brands can create compelling digital experiences for users while giving AI agents the context they need to accurately understand and represent them.
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“Winning today requires mastering two completely different conversations at once: inspiring the human buyer and giving AI agents the context to represent you accurately,” said Neha Sampat, founder and CEO of Contentstack. “That requires a fundamentally new approach to content, data, and technology, and Contentstack is showing brands how to run with it.”
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Featured speakers will answer this question: What did you have to stop doing, start doing, or completely redesign to operate in this new era? For Contentstack, that meant rethinking how decisions get made across its own organization first. “It was a chance for us to decide what humans own and what agents own across the organization,” said Sampat. “We wanted to make that call ourselves before asking our customers and partners to make it too, and now we’re helping them do exactly that: redesign how they operate, not just what tools they use.”
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At ContentCon in Amsterdam and Chicago, some of the biggest brands in the world will show exactly what that redesign looks like in practice:
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- Michael Mraz, SVP of Product and Platform AI at TIME, will discuss integrating AI into newsroom workflows and audience engagement at a 100-year-old media brand.
- Verizon speakers will walk through “Page Craft,” an AI-driven process that lets the company launch brand-approved web pages without routing every one through legal review.
- Land O’Lakes speakers will break down a multi-phase approach to real-time personalization across customer personas.
- Volvo Cars will share how a code-first approach to content modeling and localization supports publishing across more than 100 markets.
- GetYourGuide will discuss how it balances AI-driven content efficiency with the human creativity that keeps its brand authentic at scale.