This section is The content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire Article content

Sign In or Create an Account

or View more offersArticle content

MIAMI — Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today announced the appointment of Lusine Yeghiazaryan as Chief Financial Officer.

Article contentWe apologize, but this video has failed to load.Try refreshing your browser, or
tap here to see other videos from our team.Article content

Yeghiazaryan joins Picsart at a pivotal chapter in its evolution, as the company expands beyond its roots as a leading creative platform to build a video-first, AI-powered production ecosystem. Already in motion, Picsart users created over 1.1B AI videos and images since launch, with YTD AI usage up 270% year over year – underscoring the company’s accelerating push to capture a larger share of the fast-growing AI content market.1 As CFO, Yeghiazaryan will lead global financial strategy, driving business expansion and long-term growth. Her incoming priority for the business is to align Picsart’s financial trajectory with its video-first vision, balancing fiscal discipline with the rapid innovation required for AI-led scale.

Article content

Story continues below

This advertisement has not loaded yet, but your article continues below.

Article contentHovhannes Avoyan, Founder and CEO of PicsartArticle contentArticle content

, said:

Article content“Lusine joins Picsart at an inflection point for both our company and the broader creative technology market. As AI and video transform how people create and communicate, we are focused on scaling the opportunities with the greatest potential to drive long-term growth and value. Lusine’s experience building and guiding high-growth technology businesses will be instrumental as we execute on that ambition.”Article content

Yeghiazaryan brings deep expertise in steering growth-stage technology companies. As former CFO of SADA Systems, she scaled the business into new services and AI revenue segments, oversaw a premier global partnership with Google Cloud, and led SADA’s successful strategic sale to Insight Enterprises. Yeghiazaryan’s career spans advisory consulting, financial services, content, hardware and SAAS industries including management roles at Diebold Nixdorf, Deloitte and GoPro. At Picsart, she will align financial strategy with the company’s video-first pivot, overseeing the growth levers and capital allocation for AI development, optimizing monetization across the platform’s evolving content creation ecosystem.

Article contentLusine Yeghiazaryan, CFO of PicsartArticle content

, adds:

Article content“Picsart has the rare combination of global scale, strong consumer affinity and significant upside across some of technology’s most dynamic markets. I’m excited to help shape the company’s next chapter by pairing ambitious investment in AI and video with disciplined execution and a clear focus on monetization and value creation. We are ready to scale our capabilities while delivering lasting value to our customers and profitable growth of our business.”Article content

A generative AI pioneer since 2016, Picsart has evolved from a world leading photo-editing platform into a comprehensive creative technology stack. Today, its expanding ecosystem includes video-first tools, a Creative AI Agent Marketplace, CLI and MCP integration (compatible with Claude and Codex), alongside desktop expansion via AI Playground.

Article contentNotes to EditorsArticle contentAbout PicsartArticle contentPicsart Article content

is the AI media production and distribution platform built for a content-first world. For more than 14 years, it has empowered the next generation of storytellers to create, scale and now monetize video content. Combining intuitive design tools, AI-powered image and video creation, and MCP and CLI functions, Picsart meets creators wherever they work. With more than 100 million monthly active users and over 2.5 billion downloads to date, Picsart is powering a new era of scalable, self-directed creativity, where content fuels identity, influence, and entrepreneurship.

Article content1 Article content

Internal Picsart data based on global active user metrics, August 2025 – August 2026.

Article contentArticle contentArticle contentArticle contentView source version on businesswire.com: Article content

https://www.businesswire.com/news/home/20260903569581/en/

Article contentArticle content

Contacts

Article contentFor more information, please contact: Article content[email protected]Article contentThis advertisement has not loaded yet.Trending


  1. Here’s how a growing pool of Canadians are paying off their mortgages

    Mortgages


  2. Smaller Toronto condos losing value twice as fast: report

    Real Estate

  3. Story continues belowThis advertisement has not loaded yet, but your article continues below.

  4. Opinion: We need to stop resenting entrepreneurial success

    FP Comment


  5. Which states stand to suffer most in escalated U.S.-Canada trade war?

    Economy


  6. Can Tom afford to retire by 63 with a $1.16 million portfolio?

    Family Finance