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- Emberos’ AI Brand Management platform is already at work inside organizations including Stagwell, The Honest Company, RA Capital Management, Monigle, Shaun White’s WHITESPACE and BERO.
- Emberos powers Stagwell’s Search+ platform, which was recently recognized with ADWEEK’s 2026 Tech Stack Award in the Search Product/Platform category.
- Powered by the Brand Knowledge Graph, emberos creates a closed loop to see, predict, shape and prove how AI represents a brand across every AI surface.
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LOS ANGELES, Sept. 03, 2026 (GLOBE NEWSWIRE) — Emberos, the operating system for AI Brand Management, today announced it has raised an oversubscribed $5.5 million seed round. The funding, among the largest seeds raised to date in the AI brand management category, was backed by a private consortium of strategic angel investors and takes the total amount raised to $6.7 million following its pre-seed round in January, 2026, of $1.2 million.
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The capital follows a first year in which emberos moved from pre-seed to production inside global holding companies, entertainment studios and consumer brands. The expansion comes as brands respond to a fundamental shift in how people discover, evaluate and build conviction around companies.
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AI systems such as ChatGPT, Claude and Gemini increasingly sit between brands and their audiences, interpreting information, forming recommendations and answering questions that once began with traditional search. For brands, that creates a new reputation management and discovery problem.
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AI does not simply retrieve what a company says about itself. It forms an understanding of the brand from thousands of signals across the web, decides which sources to trust, determines which attributes matter, compares the brand against competitors and generates an answer.
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That answer is increasingly becoming the brand experience.
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Real customers, actively managing the shift
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Brands including Stagwell, The Honest Company, RA Capital Management, Monigle, BERO and WHITESPACE, amongst other industries including entertainment, gaming, studios, agencies and more, are using emberos to move beyond visibility, adding foresight into how AI will represent them and the ability to actively shape, prove and govern that representation.
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Justin Inman, Founder and CEO of emberos, commented: “Brands have spent decades building systems to manage how they appear in advertising, search, social, retail and media. AI changes the underlying model. You’re no longer managing a page or a ranking. You’re managing what machines understand about you, what they believe is true and what they ultimately tell people. That requires an entirely new operating system.”
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Emberos at a glance
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- Monitors brand representation across every major AI system, including ChatGPT, Gemini, Claude, Perplexity, Grok and DeepSeek.
- Five specialized agents – Scout, Pilot, Flow, Merchant and Echo – create a closed loop from intelligence to action to measurable outcome.
- Prediction models forecast AI-representation shifts with +80% directional accuracy across +300 forecasts.
- Emberos recently predicted the largest box office opening ever for Spider-Man: Brand New Day with 98% accuracy. The model missed by just $8 million on a $360 million opening. 98% accurate, zero tuning.
- SOC 2 Type 1 compliant, with enterprise-grade data governance built into every layer.
- Built the first real-time AI influence leaderboard in partnership with ADWEEK, tracking how individual Super Bowl commercials moved inside AI-generated answers, live.