HUXLEY, Iowa — Bayer is implementing its previously announced ambition to bring 10 blockbusters to market over 10 years, beginning to launch major Crop Science innovations in key agricultural regions around the world. A blockbuster is a product that is expected to deliver a peak sales potential of at least 500 million euros. Plenexos™ insecticide and the Preceon™ Smart Corn System have already started to be commercialized. In soy, Vyconic™ 1 is expected for introduction next year in the United States and Canada, and Intacta 5+™1 introduction is expected for the 2027/2028 growing season in Brazil. Read More
FP Financial Post · Licensed syndication
Bayer Advances Combined Seed and Crop Protection Pipeline and Enters Phase of Blockbuster Launches
Commercialization of two blockbusters already started, with additional launches expected over the next years Bayer announces genome-edited standable soy and development of herbicide tolerant trait to correspond with Icafolin, a unique crop protection solution More than 15 novel crop protection modes of…