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SAO PAULO, Sept. 01, 2026 (GLOBE NEWSWIRE) — Brasil DNA 2026, a project organized by Global Vision Access, will open early access to the platform for its 2026 Virtual Roadshow, taking place October 5–8 and connecting travel professionals from the United States and Canada with Brazilian destinations, experiences and tourism companies.
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More than a single event, the Virtual Roadshow is part of Brasil DNA’s ongoing strategy to bring Brazilian tourism closer to the North American travel trade through content, professional development, relationship-building and business connection opportunities. The 2026 edition brings together digital initiatives, courses, webinars and in-person events throughout the year, creating a continuous journey of discovery around the many ways to experience and sell Brazil leading up to the virtual event.
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A First Look at the Brasil DNA Virtual Roadshow
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Travel professionals will be able to access the platform, complete their registration and enter the event’s virtual lobby ahead of the October programming. From there, they can explore virtual booths, discover participating destinations and companies, access content and identify the experiences, suppliers and information most relevant to their clients and businesses.
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One of the key benefits of registering in advance is the opportunity to schedule 1:1 meetings directly through the platform. After exploring the participating exhibitors, professionals can select the representatives they would like to meet and choose available time slots for conversations during the Virtual Roadshow, building their own meeting schedule before the event begins.
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Early access is therefore more than an opportunity to preview the platform. It is a preparation stage for the Roadshow itself, giving each professional the opportunity to determine what they want to discover about Brazil, which suppliers they want to connect with and which conversations may be most valuable to their business.
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The platform also brings together content developed throughout the Brasil DNA program, including webinars, presentations and professional training materials created for the international travel trade.
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An Edition Showcasing Different Faces of Brazil
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Brasil DNA 2026 brings together partners representing different regions, profiles and travel opportunities across Brazil. In addition to the main partners, each participating destination and company brings a selection of Brazilian suppliers and tourism businesses to the Virtual Roadshow, further expanding the range of products and experiences available to travel professionals.
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Participants will be able to discover hotels, attractions, experiences, tour operators and other Brazilian suppliers directly through the virtual booths. In total, the Virtual Roadshow will feature more than 30 exhibitors and virtual booths, creating an environment for discovery and connection where different regions, products and travel possibilities come together in one digital space.
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Embratur brings a national perspective and its work promoting Brazil internationally, alongside participating Feel Brasil projects, further expanding the offering with a diverse range of experiences and products for the international market. Bahia adds its strong cultural, Afro-Brazilian, gastronomic and historical identity. Mato Grosso do Sul showcases nature, biodiversity and sustainable tourism experiences, including destinations such as Bonito and the Pantanal.