Digital garage platform Regit has announced a partnership with City AM to produce the publication’s motoring content and integrate digital ownership features.
The arrangement aims to place automotive brands directly in front of the publisher’s senior corporate audience. City AM attracts 2.5m monthly readers, with 65 per cent operating in chief executive and senior executive positions.
Regit operates a digital garage platform that helps vehicle owners track vehicle records, arrange maintenance, and complete sales transactions online. The Macclesfield-based firm, originally founded in 2007 as Motoring.co.uk, collects first-party data across the entire vehicle ownership period to provide commercial data solutions for vehicle manufacturers.
Regit and City AM partnership
The platform integration will provide readers with vehicle valuation services alongside official checks for emissions zones, vehicle taxation, and roadworthiness testing.
Commercial partners can reach readers through display advertising, promotional editorial articles, print media, and targeted email campaigns.
The agreement includes direct commercial pipeline support through vehicle test-drive requests and brochure distribution. Regit operates its own platform base of more than 4m drivers, adding 50,000 users per month.
The digital system tracks over 300 unique data points per vehicle to assess buyer timing and interest in specific vehicle models.
This detailed profiling enabled vehicle manufacturers to target prospective buyers ranging from electric vehicle switchers to family car buyers. The joint venture provides an exclusive route to market for car makers launching new production models.
Chris Ashton-Green, Founder and CEO of Regit, said: “This partnership puts our partners’ campaigns in front of an audience with real purchasing power. When a manufacturer is launching a new model or wants to generate enquiries and test drives, Regit and City AM can exclusively offer an extremely attractive route to market.
“The Regit brand has exponentially grown TV and outdoor advertising with partners Sky and iMedia, while our work with DBS Data, Blis Telco and Rhino have reshaped how the industry reaches customers both online and offline as well as through precision data targeting and at in-person events.
“City AM is the next step in that growth, and we’re excited about what it means for our partners.”
Rupert Hargreaves, COO at City AM, said: “We are thrilled to partner with Regit to elevate our motoring coverage. By integrating their industry-leading digital garage tools and data capabilities with our engaged, affluent audience, we are providing a powerful new platform that adds genuine value for both our readers and automotive partners.”