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Celebrating six seasons as a proud whiskey partner of the Denver Broncos, Breckenridge Distillery debuts a limited-edition Bourbon Whiskey lineup and Creamsicle Whiskey Seltzer built for Broncos Country, game-day traditions, and one of football’s most iconic moments

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BRECKENRIDGE, Colo., Sept. 09, 2026 (GLOBE NEWSWIRE) — Breckenridge Distillery, one of the most-awarded craft distilleries in the U.S. by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY) is honoring 40 years of The Drive and six years as the Hometown Bourbon Whiskey of the Denver Broncos with a limited-edition whiskey collection. Created for game day tailgates and traditions, and fans across Broncos Country, the lineup brings together award-winning Breckenridge Bourbon, a limited-edition trio of collectible Bourbon Whiskey Blends, and nostalgic Broncos Creamsicle Whiskey Seltzer.

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From kickoff to the final whistle, these fan-favorite releases, inspired by the team’s iconic orange, blue, and white, are crafted to fuel Broncos Sundays from every cheer, touchdown, and victory toast. Whether tailgating at the stadium or hosting game-day watch parties from home, every sip delivers bold Colorado character and the energy of Broncos football.

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Breckenridge Bourbon Whiskey

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Breckenridge Bourbon Whiskey is for the fans who bleed orange and blue. With a bold spirit and smooth finish, it’s the perfect pour to celebrate game day, great moments, and Colorado pride. (86 proof / 43% ABV)

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  • Tasting Notes
    • Breckenridge Distillery’s award-winning, high-rye Bourbon Whiskey is aged for a minimum of three years, in charred, new American oak barrels, and blended to reveal the unique qualities of the Bourbon Whiskey. Deep, honey-amber hue with pronounced aromas of butterscotch, candied orange and apple; dry cacao and brown sugar envelop the tongue as the spirit lingers with notes of vanilla and white pepper.
  • MSRP: $34.99-39.99

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Broncos Bourbon Blend

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This limited-edition Broncos Bourbon Blend collection is built for Broncos Country—three collectible blends in bold orange, blue, and white. Crafted to commemorate the 40th Anniversary of The Drive, each bottle brings hometown pride and game day energy to the shelf. Collect all three. (86 proof / 43% ABV)

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  • Tasting Notes
    • Warm notes of sweet caramel and toasted oak rise from the glass, accented by subtle orange undertones that add a delicate citrus brightness. On the palate, a smooth wave of caramel sweetness is layered with gentle chocolate-like richness and hints of light fruit, while soft spice builds in the background, leading into a remarkably smooth, approachable finish with lingering warmth and a touch of sweet oak.
  • MSRP: $40.99-44.99

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RTD: Broncos Creamsicle Whiskey Seltzer

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Broncos Creamsicle Seltzer is back. This ready-to-drink cocktail blends smooth Breckenridge Whiskey with a nostalgic creamsicle twist—bright citrus and creamy vanilla in one ice-cold can. Whether you’re tailgating, cheering from home, or celebrating a Broncos touchdown, this is the drink every Broncos fan will be crushing all season long. (7% ABV)

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  • Tasting Notes:
    • Aroma: Bright orange zest jumps out first on the nose, layered with soft vanilla cream and a delicate hint of citrus blossom—reminiscent of a nostalgic creamsicle on a summer day.
    • Palate: Juicy orange leads the way, mellowed by smooth vanilla and a crisp citrus tang, delivering a lightly sweet, refreshingly balanced sip with a gentle warmth.
  • MSRP: $11.99-13.99