WALKERS has unveiled two new crisp flavours hitting supermarkets shelves across the nation – and fans can pick which becomes permanent.
Shoppers just need to purchase a packet to cast their vote.
Walkers’ iconic “Do Us A Flavour” competition has reached its final stage and it’s up to crisp fans to crown the winner.
The crisp giant’s popular campaign invites the public to think outside the box and dream up inventive new flavours to form part of the Walkers’ range.
Thousands of entries were submitted, but now just two packets are battling it out for the top spot: Salt and Pepper Chicken and Grilled Cheese & Chilli Jam.
Currently available across UK supermarkets, crisp lovers are now called upon to pick the best new flavour.
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Until November 30, each packet purchased counts as a vote towards crowning the winner.
Whichever packet receives the most votes is set to become a permanent fixture on the shelves alongside iconic Walkers classics like Ready Salted and Prawn Cocktail.
The lucky creator behind the packet will also be able to scoop up to £500,000 as a share of the sales.
Lydia Houghton, a supply teacher from Malmesbury, Wiltshire, is the mind behind the Salt and Pepper Chicken packs, having taken inspiration from her “Friday night ritual” takeaway.
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Grilled Cheese & Chilli Jam is the brainchild of Becky Dibble, a 26-year-old mum from Oswestry, Shropshire, built around her and her son’s favourite side dish – halloumi bites with chilli jam.
The competition has been ongoing for the past eight months and began with thousands of flavour submissions by the public on social media platform TikTok.
These were then whittled down to a top 100 based on the level of engagement the posts received.
After being evaluated by crisp experts, a shortlist of six flavours was submitted to a series of blind taste tests and cooking challenges via TikTok in a first-of-its-kind game-style series.
Now, just Salt and Pepper Chicken and Grilled Cheese & Chilli Jam remain.
Senior marketing director of Walkers Snacks at PepsiCo, Wayne Newton, said: “Unbeatable flavour is at the heart of Walkers, and we love bringing the nation’s favourite tastes and iconic dishes to life.
“Now we can’t wait to see which one the nation choose to join the Walkers family alongside staples like Salt & Vinegar, Prawn Cocktail and Cheese & Onion.”