CHELSEA have announced a new one-year front-of-shirt sponsorship deal with Circle.
The Blues went into the season without a sponsor on the front of their kit, but after two wins over Fulham and Luton, they now have one.
They debuted their new partnership in a thrilling 4-3 home win against Brighton, as Xabi Alonso‘s men made it three wins from three.
The days of Chelsea’s ten-year partnership with Samsung are long gone, and the Blues are now on their fourth sponsor in four seasons.
Chelsea’s training range is sponsored by BingX, and now USDC by Circle will sponsor the front of their match shirts.
SunSport can share everything to know about Chelsea’s new front-of-shirt sponsor.
Read more Premier League
KITTED OUT
Chelsea finally land front-of-shirt sponsor as they agree lucrative deal
END GAME
Arsenal ‘in talks with Real Madrid over shock Endrick transfer’
What is USDC, and who are Chelsea’s new front-of-shirt sponsors Circle?
Chelsea’s new front-of-shirt sponsor Circle have put their cryptocurrency USDC on the front of the Chelsea shirts.
USDC is a digital stablecoin, designed to maintain a 1:1 value with the US dollar, operating as a bridge between banking systems and digital assets.
Circle Internet Group is a global financial technology company, and they are best known for issuing the USDC.
They become the fourth company to sponsor the front of Chelsea’s shirts since 2023, with Infinite Athlete, DAMAC and IFS all sponsoring Chelsea in recent years.
Most read in Sport
VARDY PARTY
Jamie Vardy ends Everton transfer links as free agent joins struggling Burnley
STAR PAIN
World Cup star rushed to hospital with broken leg so horrific rival cries
WRESTLING TRAGEDY
AEW star Andy ‘The Butcher’ Williams dead at 48 after collapsing in ring
WORRYING SCENE
Rugby ace stretchered off with horror neck injury on live TV as game delayed
The Blues have not had a front-of-shirt deal run for longer than a season since they were sponsored by phone company Three between 2020 and 2023.
The London side had only had three front-of-shirt sponsors between 2001 and 2020, those being Fly Emirates between 2001-05, Samsung from 2005-2015, and Yokohoma Tyres between 2015-2020.