BEYONCE grabs an alligator by its tail in a jaws-dropping snap as she tries to flog an empty box.
The never-before-seen picture was released alongside her remastered 2006 album B’Day, her 45th.
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With the reissue was merchandise including the £701 box “designed to house and display your Beyonce vinyl collection”.
It is made of pine, is 18ins wide, velvet lined and has a faux alligator-skin strap.
It is inspired by “traditional beekeeper crates”.
A limited run of 500 are for sale and the extortionate price refers to her birthday.
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In the States it costs $948.01 and her anniversary shown in the US way is 9/4/81.
Fans were not impressed.
One wrote: “For that price I need you to pop out the box and perform.”
Another joked: “There better be tour tickets in that damn box.”
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Other Bey items launched with the box are a £57 T-shirt of her with two alligators on leads and the gator’s tail T-shirt for £37.
The picture was taken at Vacherie, Lousiana, shortly before the initial release of B’Day 20 years ago on September 1.