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Strategic Distribution Expansion Accelerates Growth for Breckenridge Distillery in Two of the Largest Spirits Markets in the U.S.
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Expanded Partnership Also Supports Rapid Growth of Breckenridge Distillery’s Ready-to-Drink Innovation Portfolio Across Grocery, Chain, and Retail Channels
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BRECKENRIDGE, Colo., Sept. 03, 2026 (GLOBE NEWSWIRE) — Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announced an expanded distribution partnership with Southern Glazer’s Wine & Spirits in New York and California, two of the largest and most strategically important spirits markets in the United States.
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The expanded partnership is expected to significantly accelerate Breckenridge Distillery’s growth and market penetration across both states by increasing distribution, retail visibility, and consumer access to the brand’s expanding portfolio. The collaboration includes Breckenridge Distillery’s award-winning bourbon whiskey, whiskey finishes, vodka, rum, and gin, as well as newer innovations including Mountain Shot, Honey Whiskey, and the brand’s first Ready-to-Drink offering, Breckenridge Vodka Seltzers.
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Bryan Nolt, Founder of Breckenridge Distillery, stated, “From day one, Breckenridge Distillery has focused on crafting exceptional spirits while continuously evolving our portfolio for today’s consumers. Expanding our partnership with Southern Glazer’s in New York and California represents a major growth milestone for the brand and creates an incredible opportunity to bring our award-winning spirits and newest innovations to more consumers than ever before.”
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Mike Horan, Executive Vice President of Sales at Breckenridge Distillery, stated, “Southern Glazer’s has been an outstanding partner for Breckenridge Distillery in Massachusetts, Rhode Island, Kansas, and Missouri, and we’re excited to build on that success in New York and California. These are two of the most influential and highest-growth markets in the country, and this expansion significantly strengthens our ability to scale distribution, grow brand awareness, and accelerate our long-term growth trajectory across the U.S.”
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Through Southern Glazer’s extensive route-to-market capabilities, strong chain and grocery relationships, and leading sales execution platform, Breckenridge Distillery is positioned to meaningfully scale its presence and capitalize on growing consumer demand in these high-volume markets.
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For more information about Breckenridge Distillery, visit breckdisitllery.com. Follow Breckenridge Distillery on Instagram @breckdistillery. Age 21+. Always enjoy responsibly.
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About Breckenridge Distillery
Founded in Colorado in 2008, Breckenridge Distillery is the “World’s Highest Distillery,” and is best known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey.
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One of the most highly awarded distilleries in the U.S., the Breckenridge Distillery is proudly a 3x Icons of Whisky and 10x winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a 4x winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World’s Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World’s Best Blended Whiskey and Breckenridge Gin, named World’s Best Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been awarded 6 Double Golds at the San Francisco World Spirits Competition.